Built on the road. Runs without me.

I’m an operator who builds products. Everything here was made to run without me in the room, which is exactly why I can work from wherever the sun is.

BRNEST. 2025

The B.R.A.I.N.™ engine

Everything I know about growing brands, taught to AI block by block: who a brand is, who buys and why, and how it talks, looks and sounds. AI stops being generic once it knows who you are.

Build yours with Marketing Engineers
AIWEST. 2025

An AI workforce

Agents working alongside my team every day. Every client has an AI account manager pulling in what’s happening across their channels, and our analytics run on AI.

LIBEST. 2026

A searchable content library

Every photo, video and post I’ve made, with dates, places and what’s in the shot, found in seconds. It’s where this site’s photos will come from.

FBMEST. 2019

Firebelly

My Shopify growth agency, started with £2,000 and a team of grads. Every process written down, so it runs from anywhere. Named to ignite the fire within people, never to lead with fear.

Visit Firebelly
MKEEST. 2025

Marketing Engineers

The course and the engine for building it yourself. The same system I run my businesses on, made for creators, service businesses and e-commerce brands.

Visit Marketing Engineers
TLBEST. 2021

The Last Bunch

My own brand, launched to prove what the agency could do. 900 units in 8 hours, over 10,000 customers and a shop in Soho. Paused in 2024 when I took the business on the road.

Also built

The side quests
2020

My art shop and Hearty Notes

A site selling my own inspirational artwork during Covid: 200 paintings sold. To promote it, I left Hearty Notes all over London, and thousands of people shared them.

2025

100 Women to Watch in AI

My own list of women building with AI, to lift them up by name.

See the list →